How effective is Video Marketing?

Nov 22, 2016
3 min read

Well, VERY actually! Here are some interesting statistics for you:

Did you know?

An engaging video on your landing page can increase conversion rates by 80%
Video in an email leads to a 200-300% increase in click-through rate
After watching a video 64% of consumers are more likely to buy a product online
Real estate listings that include a video receive 403% more inquiries than those without
65% of executives visit a website and 39% call the vendor after watching a video
50% more executives seek more information after watching a video

Who Uses Video?

86% of colleges and universities have a presence on YouTube
65% of US marketers plan to increase their budgets for use of video
87% of online marketers use video content
96% of B2B campaigns use video in some capacity in their marketing campaigns of which 73% report positive results in their ROI

User interaction

80% of users recall a video ad that they saw in the last 30 days
90% of users say that product videos are helpful in the decision making process
75% of online video watchers have interacted with a video ad this month
92% of mobile video consumers share videos with others
ONE THIRD OF ALL online activity is watching videos

Source of above stats Hubspot.com

Facebook and video is a whole different ballgame! Here is a mind blowing statistic which, if you don't currently use video as a part of your marketing structure, should have you running for your marketing dept. and getting them ON IT!

EVERY SINGLE DAY ON FACEBOOK THERE ARE A STAGGERING EIGHT BILLION VIDEO VIEWS!!! THAT'S 8,000,000,000 VIEWS EVERY 24 HOURS!!!

So the message is clear: YES video is important to YOUR business whatever it may be. This leads us to the question of How to go about creating your promotional videos so that you can join this rapidly expanding revolution.

https://www.youtube.com/watch?v=C9DLL2ftG1A

I can provide you with two very good solutions here. The first is you outsource them to a company. This is an expensive option as a short video can cost thousands of dollars. However there are several smaller companies offering far better deals such as KRA (Key Reward Assc.) Yes that's me and you can see the difference in rates by first doing a search on Video Production, then comparing what you find with our own rates here.

The second option, which is becoming more and more appealing to smaller businesses or start ups, is the "do it yourself" method. Now the phrase DIY brings terror to the average Joe however there are now several "Drag and Drop" programs out there which, with a little practice can turn even the ultimate computer-phobe into a reasonable video creator. With these programs all the hard and complicated work is done for you so you just get to concentration being creative.

The very best (by a wide mile) of all of them is also the one with possibly the worst name: EXPLAINDIO - A combination of Explain and Video I guess - which is now in its third incarnation. there is nothing this software won't do and for a very low cost of less than $60 a year it does it all for next to nothing for you. You can watch a short demo of a few of its 'powers' here.

Be successful out there

John